O le lipoti faʻaletausaga e aofia ai faʻamaumauga mai le 82 tagata e ona le atamai i faʻafiafiaga, meataalo, tifiga, meaʻai ma meainu ma isi vaega, faʻatasi ai ma faʻatauga faʻatau oloa laiseneina o le aofaʻi $ 273.4 piliona, toeitiiti $15 piliona mai le 2021.
NEW YORK, NY / ACCESSWIRE / Iulai 27, 2023 / License Global, o se taʻitaʻi i le laisene, ua faʻasalalau i aso nei lana suʻesuʻega faʻaletausaga faʻamoemoeina o Tagata Laisene Sili a le Lalolagi. O le lipoti o lenei tausaga o loʻo faʻaalia ai le faʻatau atu o oloa faʻatau laiseneina o le a $ 273.4 piliona i le 2022, faʻatasi ai ma le faʻatupulaia o le aofaʻi e sili atu i le $ 26 piliona mo le sili atu ma le 40 ituaiga o loʻo taʻua i le lipoti.
O le lipoti faaletausaga a Global Top Licensers o lo'o tu'ufa'atasia ai fa'amatalaga e uiga i fa'atauga fa'atau oloa i le lalolagi atoa ma aafiaga o oloa fa'atau fa'atau laiseneina mai fa'ailoga sili ona tele a le lalolagi i vaega eseese, e aofia ai fa'afiafiaga, ta'aloga, ta'aloga, meata'alo, fa'ailoga kamupani, teuga ma lavalava.
O lo'o fa'aauau pea ona fa'atupuina e le pisinisi fa'afiafiaga le maualuga o tupe maua mo laisene, fa'atasi ai ma le to'alima pito i luga o le lalolagi na'o latou laisene e maua ai le $111.1 piliona i tupe maua. O le Kamupani a Walt Disney na fa'amauina le fa'atupulaia tele i le 2022, fa'atasi ai ma fa'atauga fa'atau oloa fa'atau laiseneina ua fa'atupula'ia i le aofa'i e $5.5 piliona.
"E ui o luitau tau tamaoaiga o le lalolagi ua aʻafia ai le talitonuina o tagata faatau ma faʻalavelaveina pisinisi uma i luga ole laiga, o faʻataʻitaʻiga o laisene faʻaonaponei ua faʻaleleia, faʻafouina ma faʻaleleia," o le tala lea a Ben Roberts, EMEA content director i License Global. “O fa’ai’uga ua fa’aalia ai o le a fa’atupulaia le maketi. O le a tatou vaʻaia le faʻatupulaia tele i le 2022 aʻo vaʻavaʻai kamupani e faʻafeiloaʻi tagata fiafia ma tagata faʻatau i ni auala fou ma le fiafia.
Na lipotia mai e Mattel le tuputupu aʻe sili ona taua i le aluga o taimi, faatasi ai ma le faʻatauga o oloa faʻatau laiseneina na siitia mai le $ 2 piliona i le 2019 i le $ 8 piliona i le 2022. O suʻesuʻega faʻataʻitaʻiga e pei o le faʻalauteleina o le faʻailoga a Mattel e lagolago ai le blockbuster Barbie o loʻo faʻaalia ai le manuia o le faʻalauteleina o meatotino atamai e mafai ona taʻitaʻia ai le faʻatupulaia o faleoloa. .
O kamupani fou na aofia i le 2023 Top Global Licensees lipoti e aofia ai Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny ma Duke Kahanamoku, ma isi.
I le faaopoopo atu i le faʻaalia o faʻamatalaga tau tupe a le kamupani, o loʻo vaʻaia e le License Global le lumanaʻi o pisinisi i lana lipoti a Brandscape, lea e faʻaogaina ai faʻamaumauga o suʻesuʻega e vaʻai ai faiga e oʻo atu i le 2024 ma tua atu. 60% o tagata tali mai na ta'ua le faiga o le vaega pito sili ona taua e fa'atuputeleina ai le fa'auiga, a'afiaga ma fa'alauiloa e ala i feso'ota'iga fa'a-feso'ota'iga. O le 62% o tagata na tali mai na fai mai foi o le a avea le faiga o le vaega pito i luga e mafaufau i ai pe a galulue ma kamupani laiseneina i le 2024.
"O le 10 pito i luga o le lalolagi na o latou laiseneina na tuʻuina atu le averesi o le 19% tausaga taʻitasi le tuputupu aʻe, faʻaalia le faʻalauteleina o gafatia ma le faʻaauau pea o le maketi o oloa faʻatau oloa laiseneina, faʻapea foʻi ma le fiafia o tagata faʻatau i le faʻalauteleina o faʻatau oloa," o le tala lea a Amanda Cioletti, sui sui. peresitene. anotusi ma fuafuaga mo le Informa Markets Global Licensing Group, lea e aofia ai fa'asalalauga ituaiga License Global, Licensing Expo, Brand Licensing Europe ma le Brand and Licensing Innovation Summit. "O loʻo faʻateleina le alamanuia, ma o faʻamaumauga o loʻo tuʻuina atu i totonu o le lipoti e faʻamaonia ai le tulaga lelei ma le malosi o loʻo ofoina atu e se fuafuaga faʻapisinisi laiseneina tagata e ona igoa, tagata gaosi oloa ma faʻatau oloa. E tusa lava po o le a le tau o le tamaoaiga, o le a fiafia tagata i faʻailoga ma faʻailoga latou te faʻatuatuaina. Fa'atauva'a. Alofa. Laisene e maua ai se auala fa'amaonia i fa'atauga a tagata fa'atau."
License Global, o se vaega o le Global Licensing Group, o le fa'asalalauga ta'uta'ua lea i le alamanuia o laisene fa'ailoga, tu'uina atu fa'ailoga-manumalo fa'asalalauga e aofia ai tala fou, aga, au'ili'ili ma lipoti fa'apitoa i oloa fa'atau oloa ma maketi fa'atau. E ala i lana mekasini, upega tafaʻilagi, imeli imeli i aso taʻitasi, webinars, vitiō ma faʻasalalauga faʻasalalauga, Laisene Global e oʻo atu i le sili atu i le 150,000 pulega ma polofesa i maketi tetele uma. O le mekasini foi o le lomiga aloaia lea o mea tau pisinisi e aofia ai le Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo ma le Brand and Licensing Innovation Summit.
Informa Markets' Global Licensing Group, ose lala o Informa plc (LON:INF), ose ta'ita'i fa'alāpotopotoga fa'aaliga ma paaga fa'asalalau i le pisinisi laisene. O lana misiona o le aumaia lea o ituaiga ma oloa faʻatasi e tuʻuina atu avanoa laiseneina i le lalolagi atoa. Informa Markets' Global Licensing Group o lo'o gaosia mea nei ma fa'amatalaga fa'amatalaga mo le pisinisi laisene: Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Licensing Innovation Summit ma Global Licensing. Global Licensing Group events e lagolagoina e le International Licensing Corporation.
Va'ai fa'amatalaga fa'apogai ile accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Taimi meli: Sep-11-2023
